Transforming the Laithwaite’s brand
Reposition Laithwaite’s from back-of-mind online wine merchant to innovator and thought leader around the ever-growing market of English wine.
In creating a special ‘Laithwaite’s English Sparkling Wine’ pantone colour, the brand owned the growing conversation surrounding the British contender to champagne.
We co-created an official pantone colour which was bought to life in engaging digital content shared with media and influencers to prompt more than 300+ pieces of coverage that reached across the globe.
36% uplift in sales of English Sparkling wine.