Laithwaite’s

Transforming the Laithwaite’s brand

Challenge

Reposition Laithwaite’s from back-of-mind online wine merchant to innovator and thought leader around the ever-growing market of English wine.

Solution

In creating a special ‘Laithwaite’s English Sparkling Wine’ pantone colour, the brand owned the growing conversation surrounding the British contender to champagne.

Execution

We co-created an official pantone colour which was bought to life in engaging digital content shared with media and influencers to prompt more than 300+ pieces of coverage that reached across the globe.

Influence

36% uplift in sales of English Sparkling wine.