AMEX

Shop Small Weekend

Challenge

Increase adoption of AmEx by small businesses and position the card as a lifestyle brand for millennial professionals.

Solution

Shop Small Weekend is a major new moment in the retail calendar, driving footfall or independent businesses, and inspiring cardholders to experience more of what their community has to offer with a cashback offer.

Execution

Our Signatures partnership with Gok Wan and Channel 4 helped us smash our media KPIs and drove a social reach of 3.3million over the weekend.

Influence

AmEx transactions on Shop Small Weekend are 50% above average.