JD Sports Fashion
Positioning the business as the home of top brands
To reposition the retailer’s growth story for the capital markets, emphasising JD’s strong relationships with premium sportswear brands.
To raise JD’s profile with all relevant audiences as a premium sports retailer.
Emphasising points of differentiation away from other sports retailers to target audiences, including analysts and the business media, through both set piece events and other positioning throughout the year.
Built a reputation and premium rating in the stock market based on the differentiated offering of exclusive and unique partnerships with leading sportswear and athleisure brands.