UK fintech star Curve hired MHP to support its Series C fundraising round, aimed at fuelling US expansion. The business was nervous about communicating the raise amidst a backdrop where its every move was scrutinised by the media and the story was complicated by late accounts filings, which threatened to derail the positive Series C news.

The
Rules of
Influence

in Action

Rule Three

Arguments are never won, but outcomes are

Curve’s fundraise was under the microscope following criticism of its Series B crowdfund that left many journalists sceptical about the business’ growth trajectory. Through improved disclosure and by helping the business tell a more compelling and complete story, we were able to reset the narrative and renew relations with media.

Work

We worked with the Curve team to prepare for every angle, developing a credible, robust and positive messaging framework around the Series C round. We ran media training refresher sessions with key spokespeople to ensure that they could confidently tell the Curve story and keep coverage focused on the growth story.

Once Curve’s spokespeople were thoroughly briefed we executed a detailed media outreach programme, which saw video interviews secured with CNBC, TechCrunch and Yahoo Finance and written comments given to countless more. MHP thoroughly briefed all key media to ensure key points landed without confusion and worked with leading journalists to set the agenda and tone of coverage.

Impact

The Series C raise was seen by the business as a huge success from a communications perspective. We secured 50+ pieces of key coverage, with 75%+ including key messaging, 80%+ featuring quotes from the Curve CEO and, most importantly, 93%+ of coverage was positive / neutral. Our work with Curve laid the foundations for the business to build and repair relationships with key media, something that will be vital for its worldwide expansion plans.