Driving MSCI’s profile as a key contributor in investment and national media
MHP has advised MSCI, a leading provider of investment decision support tools worldwide for over 13 years. The challenge was to develop recent ESG Research, which can be seen as quite dry – into compelling content.
MHP’s positioned the company’s research as offering insights into an area of significant interest for investment commentators. This ESG paper looked at the funding status of more than 9,000 corporate pension schemes globally, relative to revenues.
Our approach was carried out through a series of strategic meetings, media education programmes and content placement in key press. This approach ensured that the media developed a feeling for MSCI as a go-to source for data, proven commentary and any educational aspects, too.
We have raised MSCI’s profile in, and as regular contributor on, the ESG space. This has generated an exponential increase in media coverage and profile across the board including the Financial Times, FTfm, Financial News and Wall Street Journal, amongst others.