Shaftesbury PLC

Building the brand’s digital influence

Challenge

Showcase the company’s activities and expertise on London’s West End to key media influencers, investors and potential tenants.

Solution

Take the company’s first steps into interactive social channels, championing initiatives and interacting with key opinion formers while being prepared for comments from detractors.

Execution

Working with the Head of Marketing and Shaftesbury Board we developed a tone of voice document, issues escalation process and strategy across all the Shaftesbury channels. We circulate a weekly content calendar for approvals and monitor daily for online issues which are escalated and responded to rapidly if needed.

Influence

Everyone from Westminster Councillors to international brands and media outlets now regularly engage with Shaftesbury’s social content, both tagging the official accounts and CEO in their status updates and re-sharing our content.