Analysis

Nerdogram

Kate Gomes

The Networked Age Nerdogram is a new monthly email that gathers insights and trends, to help communicators navigate a connected world that’s increasingly tribal, activist and polarised.

Nerdogram | September

In our highly digitised age, group dynamics make it even more important to understand audience: how they think, what they share, and what they want others to think of them. Without this, we run a growing risk of PR as sunk cost, lost in the noise.

The Networked Age Nerdogram grew out of an internal labour of love – a partnership with our behavioural science friends at INFLUENCE AT WORK to share favourite findings with colleagues, to help them do even better work for our clients.

But now, we have decided to bring it directly to our clients, and the wider communications community.  Every month we will share the killer nuggets we think will matter most to communicators.

Find out more about The Networked Age here, see previous editions here, and sign up to the monthly Nerdogram email below.



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