#MissingType: Campaign of the year


MHP Communications work on the #MissingType campaign has been singled out by leading figures in the PR industry.

The campaign, which MHP ran in conjunction with parent company Engine, was voted the best campaign by leading figures in the industry for the PR Week Power Book 2017 .

#MissingType had a significant impact on the number of people who signed up as donors for the client NHS Blood and Transplant. After a successful launch in 2015, the campaign was adopted by health authorities around the world. Based on the simple idea of removing the letters A, O and B from well known brand names and landmarks to highlight the lack of blood donors.

In the PR Week poll #MissingType earned more than twice the number of votes of its nearest rival, shared jointly by the Brexit and Donald Trump campaigns.

Last year #MissingType swept the board in industry awards with notable wins as PR Week Campaign of the Year and at the Cannes Golden Lion awards.