Mischief Reveals New Look Planning and Creative Offering

Mischief has made several hires into its Planning and Creative team including three creatives – Joe Colquhoun, Lewis Durkin and Kitt Smith – and Social and Influencer lead Morgan Clark. The new hires will report into Lucy Hart (Head of Strategy and Insight) and Greg Double (Creative Director).

Joe joins from Taylor Herring where he worked on the likes of Samsung, Nintendo and Subway, Morgan from We Are Social where she led campaigns for Meta and Dr. Martens and Lewis from Brands2Life where his clients included Barclays and Hostel World.

As well as continuing to offer best in class ‘traditional’ planning and creative capabilities the new hires further evolve the Mischief offering in the digital, social and influencer space. The enhanced team brings further specialism in paid-for digital media planning, social content creation/publishing, influencer ecosystem management and insight on emerging territories such as the Metaverse.

Commenting on the new appointments, Greg Jones, Mischief MD, said:

‘Mischief has always been known as a strategically smart and creatively impactful and these new hires evolve that capability. We’ve expanded the P&C team on the back of some fantastic recent wins for the likes of Three, ECB, LV=, Nestle and ITV meaning we’re better placed than ever to deliver even more eye-catching, award-winning and commercially-savvy work’.

Social and Influencer lead, Morgan Clark added:

‘As Mischief looks to expand its social expertise it felt like the perfect fit. I am excited to bring my expertise and knowledge within the social and digital spaces to help drive smart social strategies alongside compelling and progressive ideas.’

As well as playing a lead role on Mischief clients such as LEGO, Just Eat and E.ON the new hires will also be working closely with the planners and creatives in MHP Mischief Studio team, including Head of Creative, Luke Walker, Head of Strategy Kate Gomes and recently hired Digital Strategist, Thea Parnell. The hires are the first step in significant investment by MHP Mischief in digital and social planning, and analytics, with the team poised to launch a number of new partnerships and products in the coming weeks.