MHP strengthens leadership and expands health practice offer

MHP Communications has expanded and strengthened its award-winning health practice to reflect the growing ambitions of the agency. The announcements complete a series of changes within MHP’s senior leadership team.

Rachel Rowson, who has led the agency’s health division for over four years, takes on a newly created role as Head of Health Innovation, while Kate Pogson has been promoted and takes over as Head of MHP’s Health practice.

Health services are grappling with the challenge of how to use technology

In her new role, Rachel will focus on advising companies working in the fast-growing health technology space, with particular focus on the applications for big data, AI, digital consumer health. Rachel will also work with MHP’s Hong Kong, Singapore and Australia offices to grow the agency’s international health work, while continuing to act as a senior advisor to clients

Kate, who has over a decade of experience in pharmaceutical and healthcare communications, will focus on the continued evolution of MHP’s work in the healthcare sector, enabling the team to offer best-in-class services across the full spectrum of communications disciplines.

MHP’s health practice works for some of the biggest names in health and social care. Clients range from multinational pharmaceutical companies to professional bodies and charities, including Roche, AstraZeneca, the Independent Health Coalition and the Medical Protection Society.


The excitement and energy for this year is palpable and I can’t wait to see what comes next

The changes are part of MHP’s strategy for growth.  The agency’s transformation programme began in 2017 and has already seen the creation of a new Financial Services practice, a Media Strategy team and a new leadership team.

Commenting on her new role, Rachel Rowson said: “Health services are grappling with the challenge of how to use technology to deliver better care and manage costs, while new and established players in the health sector need help to figure out who they need to talk to and how to get stuff done in a regulatory and policy landscape, which is struggling to keep pace with change. I am thrilled to be taking on this new role to help organisations work in partnership with health services to unleash the possibilities of innovation and deliver the best outcomes for patients and society.”

Kate Pogson said: “I am beyond proud and delighted to be leading this wonderful team. We have been on an exciting journey over the last three years to broaden our offer to reflect the changing and challenging nature of healthcare communications, expanding our global capabilities, our digital offering and drawing upon the broader specialist talents within MHP to offer in-depth media relations, corporate positioning and consumer activation insight.

“The next 12 months represent the next stage in this evolution and to lead a group of such talented, committed and fun colleagues is genuinely a pleasure. The excitement and energy for this year is palpable and I can’t wait to see what comes next.”

Alex Bigg, MHP’s CEO, said: “I’m delighted that Rachel and Kate are leading MHP’s Health practice at a time when we are looking to drive growth across the agency. Rachel has built a practice with a client list that is second to none; a team that I believe is one of the best in the industry; with revenues that mean we have become a Top Ten healthcare agency.  Kate has all the qualities, and more, that I look for in a Practice Head.  She is clever, ambitious, determined, creative and a natural leader.” 

In September Nick Barron joined MHP as deputy CEO from Edelman, followed by Andy Bloxham who took over as head of the Corporate Affairs practice; Jamie Lyons who became joint head of Public Affairs alongside James Gurling; and Mike Robb from Cicero who is now head of Financial Services. Gemma Irvine was also recently promoted to Head of Brand.