MHP appointed by Turkish fintech Papara to support its European expansion strategy
Papara, the market leading fintech in Turkey and named the best fintech start-up by VISA, offers a broad range of B2C and B2B banking services to over four and a half million users. Having established an impressive domestic track record, the business is now expanding into new markets as part of its mission to become a leading challenger bank.
Led by Nick Woods, Head of Financial Services, MHP will work with Papara to build the brand’s narrative and profile, focusing on raising awareness of its exponential growth, cash generative operating model and innovative customer proposition.
The brief reflects our experience working with high-growth technology led disruptors, including leading cryptocurrency platform Coinbase; global payments disruptor and provider of smooth shopping, Klarna; and Airbus-owned Skytra.
Nick Woods, Head of Financial Services, MHP, says:
“We are thrilled to be appointed at this exciting point in Papara’s journey as the business embarks on its European expansion. With a phenomenal domestic track record and a strong platform for further growth, this win is another example of us working with forward thinking businesses that are changing the face of financial services.”
Ahmed F. Karsli, CEO of Papara says:
“We believe that the UK, as an international media hub, is the ideal location from which to tell our European story. We chose Engine | MHP based on the team’s deep knowledge in the fintech space and their detailed understanding our of positioning and ambition. We look forward to working with them at this crucial time in our growth.”