Helping Promote the Public Good of Universities

Today marked the launch of MadeAtUni, a campaign devised to demonstrate the difference that universities make to people’s lives, to show that they are not just places where people go to study.

Universities UK, the umbrella group for British universities, wanted to show that UK academics are behind some of the world’s most significant innovations and discoveries from MRIs and ultrasound scans to work tackling plastic pollution to the establishment of the Living Wage.

Supported by Olympic swimmer Rebecca Adlington and actor James Nesbitt, the campaign kicked off this morning with Alastair Jarvis, the Chief Executive of Universities UK, on the BBC Breakfast sofa talking about the campaign before moving to Manchester University where Rebecca gave a live interview to Sky News. Both she and James appeared in some brilliant campaign videos, shot by MHP’s video team, you can watch them here.

As part of the campaign, MHP invited every university in the country to nominate the one thing from their institution which they believe has had the biggest impact on people’s lives. We used the nominations to create the UK’s Best Breakthroughs List and pushed this to media with images and B-roll.

The list captured attention because as well as including the big, well-known innovations from universities, it also highlights the less celebrated but vital breakthroughs such as new technology that turns urine into electricity to help people living in the developing world; research into smartphone addiction and care robots for the elderly.

As well as broadcast, we have secured significant print coverage including pieces on Mailonline, the Independent and the Guardian, and over 200 pieces of regional coverage.

Other activity included:

  • Campaign toolkit for all universities to use
  • Influencer toolkits for Ambassadors and spokespeople
  • All the branding, including logo, digital assets, brand guidelines
  • Paid media on Facebook and Instagram