We’re Serious Attention Seekers

Attention spans are short, and getting ever shorter

Consumers have never been more distracted

And brands are struggling to cut through the clutter

Information overload is making people immune to brand spam.

96% of the time dual-screening, phone fiddling humans don’t recall brand messages they’ve just seen.

Luckily we know how to hijack that part of the brain responsible for attention…

…creating work that cuts through, grabs attention and delivers business impact

We specialise in 7 Second Storytelling across shared, owned and loaned channels.

We pull three attention levers, designed with Mindlab, to create work that’s:


Recognition and identity


Unexpected narrative hooks


Engaging the heart

That means we grab attention in seven seconds – one second less than the average attention span.