**We’re Serious Attention Seekers**

Attention spans are short, and getting ever shorter

Consumers have never been more distracted

And brands are struggling to cut through the clutter

Information overload is making people immune to brand spam.

We pull three attention levers, designed with Mindlab, to create work that’s:

PERSONAL

Recognition and identity

SURPRISING

Unexpected narrative hooks

EMOTIONAL

Engaging the heart

That means we grab attention in seven seconds – one second less than the average attention span.