News

Atos hires MHP to deliver a “truly story-first approach”

We’re excited to be expanding our work with Atos UK&I – bringing together PR, Public Affairs and Digital Communications to deliver a “truly story-first approach”

MHP has worked with Atos since 2017 on a public affairs brief, and our expanded role will see that team joined by colleagues from our Brand & Reputation and Creative Services practices, to design and implement a new ‘channel-agnostic’ approach across all Atos’ external communications.

We’re delighted to have been appointed to lead this exciting brief which represents an ambitious new approach to communications.

With so many tools and channels now at our disposal, it’s outdated to look at traditional disciplines like reputation management, public affairs and digital communications in silos. As a digital innovator, Atos understands this better than most and is leading the way in a new approach to support the business.

Rachel Bower, Head of Brand & Reputation, MHP

This appointment reflects our new holistic approach to presenting the Atos brand and increasing awareness of our capabilities, using all the tools and channels at our disposal - reflecting the positive digital transformation work Atos delivers across the public and private sectors. We chose Engine MHP because of their truly integrated story-first approach, that will drive forward multi-channel campaigns for our business.

Kulveer Ranger, Senior Vice President – Strategy and Communications, Atos UK&I