2021 Media Trends
Engine MHP’s Head of Media Ian Kirby looks ahead at the media trends of 2021
In 2021 we expect to see two parallel trends in reporting:
- Continued investment in, and reliance upon, data- and fact-driven journalism epitomised by the BBC’s coverage of the covid-pandemic.
In contrast, “sceptic” media epitomised by Julia Hartley-Brewer on Talk Radio will continue to increase in popularity, extending the debate on the divide between reporting and editorialising.
- There will be new television and radio channels, but newspapers will continue to struggle.
These broad trends reflect five changes in the media environment, that we have seen developing in 2020 (and before), which will impact the work of communications professionals this year:
|DATA AND FACTS WILL THRIVE||
|DOCUMENTARIES & PODCASTS GROW||
|TWITTER UNDER PRESSURE TO ACT||
|WILL THE UK’S “FOX NEWS” THRIVE?||
|NEWSROOMS IN CRISIS||
The media environment is complex and rapidly evolving.
The MHP Strategic Media Unit is staffed by former national journalists who can help you get the coverage you want.
Our team comprises experts in broadcast, print and digital journalism. Whether you need to know how the news editor of the Daily Mail thinks or the best way to get on The Today programme our team have the knowledge and contacts to help you.
The media unit uses its network to give clients great access to influential media figures and organises regular events including the 30 To Watch: Young Journalist Awards which has helped launch the careers of household names like Sophy Ridge and Isabel Hardman.