Shaftesbury

The brilliant business behind London’s West End

CHALLENGE

MHP was hired by Shaftesbury in 2017 with the remit of increasing the group’s profile with key media audiences and in integrating its group communications across all channels. Shaftesbury is one of the biggest property companies in the West End of London with landmark assets, including Chinatown, Carnaby and Seven Dials.

APPROACH

We have worked closely with both the company and other advisors and agencies to create an integrated approach across all communications channels. We ensure consistent strategic positioning, utilising awareness of well-known assets and of internal expertise at the company. MHP has also helped to engage with all audiences to ensure the company is prepared for any corporate or operational crises.

IMPACT

Due to our programme of activity, Shaftesbury has held meetings with high profile, opinion forming business commentators and new media audiences, such as retail and leisure reporters. The media coverage has been uniformly positive for an interesting business operating in some of London’s best known locations.