Subsea Well Response Project

Safety at the core of offshore drilling project

CHALLENGE

MHP was tasked with raising global awareness of the Subsea Well Response Project (SWRP), a collaboration of nine international oil and gas companies set up to further improve subsea well control incident intervention capabilities, to attract subscribers for its innovative new equipment, and inform regulators and media of the oil industry’s commitment to safety.

APPROACH

Coordinating across the nine member companies, we created a robust brand identity and developed clear, accessible messages which were delivered through an international engagement programme.

IMPACT

SWRP was welcomed by global regulators, industry associations, and media, with many international journalists attending the launch of the equipment.