CALA Homes

Quality homes earning respect in The City

CHALLENGE

MHP began working with CALA, a private business, in 2012 during which time we have supported the business through a takeover, a significant acquisition and the transformation of the business into the UK’s fastest growing major homebuilder. Central to our work has been building CALA’s corporate profile with key business, investment and City audiences.

APPROACH

Our strategic approach has been to work with CALA’s senior leadership team to communicate its financial performance as if it were a public company, profile key management within the UK business media and proactively engage with both sell-side analysts and institutional investors providing sector commentary, hosting analyst presentations around the Group’s full year results and has also featured a site visit.

IMPACT

Our original mandate saw us assist the business in securing private equity investment in 2013 when CALA was acquired by Patron Capital and L&G for £210m. Since then we have advised the business on its £200m+ acquisition of Banner Homes in 2014 and have continued to grow the group’s profile among key City audiences, with regular media and analyst coverage. Today, the business enjoys widespread recognition amongst a range of key corporate stakeholder groups with CALA’s management team regularly sought out for comment on the wider UK housing market.