Willis Towers Watson

Delivering world-leading investment advice

CHALLENGE

To strengthen and enhance the reputation of Willis Towers Watson’s Investments business as one of the world’s leading experts in asset allocation, risk assessment, manager selection and delegated investment services.

APPROACH

MHP’s focus has been on implementing a strategic PR programme to strengthen and enhance the reputation of the company’s Investments business. This has been achieved by means of strategic meetings programmes, media relations and creating standalone campaigns around its unparalleled library of in-depth, analytical research and intellectual market insights for the institutional investment industry.

IMPACT

Willis Towers Watson’s expertise in manager research is viewed as world-leading, as is its work in positively influencing the institutional investment industry. MHP’s contribution has helped ensure that asset owners continue to fulfil their mission in delivering the best possible outcome for savers.