Gear4Music

An IPO which struck the right chord

CHALLENGE

MHP sought to create a media buzz around the Gear4Music IPO by working with the business to place supportive media stories well in advance of the deal.

APPROACH

These included issuing a positive Christmas trading update to a key national newspaper, an exclusive profile of the CEO with an influential retail investor magazine and news of the Group’s London store opening plans with a major retail trade publication.

IMPACT

The Group raised more money than it had initially targeted with the Group’s corporate broker formally recognising MHP’s role in helping to attract interest from selected institutional investors. The business has gone on to enjoy a healthy first year of trading as a PLC and MHP remains the Group’s retainer financial PR advisor.