Gemma Irvine

Managing Director

For Gemma, it’s all about helping brands engage with their audiences.

For over 15 years, she has been finding those nuggets so campaign strategies have relevancy and potency amongst desired audiences from talking to mums about respiratory hygiene issues for Kleenex and engaging young people with apprenticeships, to putting Schweppes at the heart of at-home entertaining and driving reappraisal about the Army Reserve. Gemma works within inter-agency teams across most of her clients ensuring integrated thinking and solutions are applied to client briefs. Her creative flair and insightful strategies have led to her work being recognised with industry awards.