Driving awareness and changing perceptions

Department for Innovation, Business and Skills

Our objective was to present apprenticeships, alongside university, as a viable way to enter the jobs market.

Our campaign secured coverage with a combined reach of over 332 million, alongside our Pinterest ‘selfie’ map.

The campaign website traffic grow by 88% from last year and a rise from 39% to 50% of young people thinking that apprenticeships are as valuable as a degree.