Creating THE PR campaign of the year 2013

GAME

We were briefed to drive awareness for GAME as a Christmas shopping destination.

Our resulting festive feast in a tin for gamers became a viral sensation as one of the most viewed and shared stories of 2013.

Prompting wall to wall coverage, it helped almost double seasonal sales for GAME and amazed everyone from Nick Grimshaw on Radio 1 to Saturday Night Live in the U.S.

Industry peers loved it as much as the public by awarding it seven industry awards in 2014.