Changing the weather on nuclear energy

EDF Energy

Brief:

EDF Energy asked MHP to help transform opinion in relation to nuclear energy in the UK, particularly to gain support from Government to back its plans for a new nuclear plant at Hinkley Point in Somerset.

Strategy:

MHP used our detailed knowledge of parliament and local government to help put together a persuasive case for the approval of Hinkley Point C. We worked closely with EDF Energy to draw up a detailed evidence-based plan to support the positive argument and address concerns about the proposal raised by pressure groups, politicians and the media. The campaign benefitted from close collaboration at every stage, identifying potential problems and ensuring that a clear set of positive messages emphasising the importance and benefits of Hinkley Point were presented to all those with a stake in delivering the approval.

Outcome:

In September 2016 the Government granted approval for the construction of Hinkley Point C. MHP Communications continue to work with EDF Energy to support its work at Hinkley, its other UK operations and to promote its reputation as one of the leading companies in the UK.