Building brand engagement

American Express

American Express wanted to inspire and engage people in line with its ‘Realise the Potential’ brand platform.

Our campaign #MySecretCity was designed to re-inspire people with their cities, including the first real-time Twitter photography exhibition with acclaimed British photographer Nick Knight sharing his secret London

We delivered a reach of 480m, 120,000 social engagements and contributed to an increase in brand consideration metrics by 10%.