MHP helps take Coca-Cola European Partners forward
MHP has been appointed by Coca-Cola European Partners (CCEP), the multinational bottling company, to support its corporate communications team, providing strategic advice, campaign activation, digital advice and issues management.
The work will encompass all aspects of the company’s corporate reputation, with a particular focus on its sustainable action plan; This Is Forward.
The company, which employs 23,500 people in 13 countries, is headquartered in the UK and is listed and traded on the New York Stock Exchange (NYSE) and the Amsterdam (AMS), London (LSE), and Spanish (MADX) stock exchanges under the ticker symbol “CCEP”.
Andy Bloxham, head of MHP’s Corporate practice said:
“We’re delighted to be working with a company that has such a strong commitment to sustainable business transformation and with a client team who understand the power of communications to drive change. We’re incredibly excited about the programme and look forward to delivering some fantastic results.”
The successful pitch adds to MHP’s fast-growing consumer goods roster, which includes L’Oreal, Arla, Kimberley-Clark and Laithwaite’s, and follows a number of significant new wins including the Chartered Management Institute and the Independent Press Standards Organisation, which was set up following the Leveson inquiry into phone hacking. MHP is also leading the PR on this year’s RAF centenary celebrations, with a focus on inspiring the next generation.
The latest win also underlines the continued momentum under CEO Alex Bigg, who has overseen wide-ranging changes at the agency, including a shake-up of the senior team. His senior team now includes Nick Barron, Deputy CEO; Andrew Jaques Executive Chairman of Capital Markets; Mike Robb, Head of Financial Services; Oliver Hughes, Head of Capital Markets, Andy Bloxham, Head of Corporate; James Gurling and Jamie Lyons, Joint Heads of Public Affairs; Gemma Irvine, Head of Brand; Kate Pogson, Head of Health; and Emma Smith, CEO Asia.