Blogs

Laithwaite’s Wine create a brand new colour

Tom Hills

Such is the meteoric rise of English Sparkling Wine in recent years, it’s only fitting that you could soon be painting it on your walls.

Our latest work with Laithwaite’s Wine saw us collaborate with the experts at Pantone on the creation of an official shade of colour for English bubbles. The new hue celebrates English Sparkling Wine’s growing status in the industry and takes the battle of the fizzes into the design and interior world.

 

Sales of English Sparkling have grown a huge 89% in the past five years, now rivalling Champagne as many discerning consumer’s quality fizz of choice.

Step aside Burgundy and Champagne - this is the colour for 2018.

The idea was to create not just a story, but a colour to help fly the flag for English Sparkling around the globe. Step aside Burgundy and Champagne – this is the colour for 2018.

With over 150 pieces of coverage, including twice on the Mail Online, in The Sunday Times,  Daily Express, on Huffington Post, BT.com, House Beautiful, Design Taxi, Sky News Radio and many more both in the UK and internationally – early signs are the colour is here to stick around.

If you want to test it out at home for yourself. Head to B&Q now and ask for the English Sparkling paint shade. You’ll no longer be greeted by a blank expression from the store manager…