In the FMCG world, everything is up for grabs. Omnichannel models, vertical integration, influencers as lifestyle brands and smart tech are among the drivers transforming the way people buy and use products.
FMCG companies must innovate constantly and respond to new consumer aspirations, while under intense price pressure from retailers and consumers, who also expect the brands they buy to share and signal their values.
MHP provides 360-degree support to FMCG clients, helping them build deeper relationships with consumers while navigating the complex dynamics between retailers, suppliers and regulators.
We help our clients develop bolder brand strategies, stress-test products and against the expectations of their toughest critics and craft stories and thought leadership campaigns that will excite investors and engage stakeholders and regulators. Our work ranges from beauty to food and from household goods to consumer health.