Awards

Delivering Hope – a win to be proud of

Deborah Villiers

The reason most of us get up and haul ourselves across London every morning is either for the people, the work or, when it’s all going well, both.

The reason most of us get up and haul ourselves across London every morning is either for the people, the work or, when it’s all going well, both.

But every now and then we get to work on something really special. The Delivering Hope campaign for Palmer & Harvey in partnership with Missing People was exactly that. A simple idea, brilliantly executed that made a real difference. And a very worthy winner at the PRCA Awards last night.

Palmer & Harvey asked us how they could use their fleet of delivery vehicles; highly visible in UK towns and cities, to do something positive. The  idea was simple: Offer them up as mobile advertisements  to those who desperately need, but can’t afford the space. Cue a partnership with charity Missing People, turning the P&H lorries into a fleet of mobile billboards to appeal for people who had gone missing in the community where they were last seen.

Of course the team got some really lovely media coverage for Delivering Hope, but what makes this campaign really special is that slowly but surely it’s working. To date, as a result of seeing the van-side appeals, three missing people have been reunited with their loved ones, with hopefully more to come as the project continues to run.

Some of the team collecting the award