Consumer Goods & Retail
Mixed investment prospects for the retail sector: new report from MHP
Submitted by Fiona Holroyde on 08-07-2011
A new report launched today by MHP looks beyond the short term prospects for the retail sector. Drawing on our expert political and policy teams in London, Edinburgh and Brussels, we look at the medium to long term prospects for the sector more than a year after the formation of the Coalition Government.
Hugh Laurie: because he's worth it?
Submitted by Gemma Irvine on 07-07-2011
So how does the guy who played foppish Prince George in Blackadder go on to be the face of cosmetics giant L’Oreal? Following in the footsteps of Gerard Butler, Matthew Fox and Patrick Dempsey, this week it was announced that Hugh Laurie is to front the latest L’Oreal campaign. Hugh Laurie?
The home brand is where the heart is
Submitted by Sarah Sandland on 08-06-2011
Last week’s The Secrets of Superbrands (BBC3) highlighted an interesting point about our attitude towards food brands. There are certain store cupboard staples that we are quite happy to buy the supermarket own brand of – rice, perhaps, vegetables, probably and flour, almost certainly.
A Marmite-y Coup
Submitted by Deborah Hitchcock on 26-05-2011
A great bit of tactical PR from Marmite this week turning a request to apply for a licence to sell the product in Denmark into a campaign fighting against a full on ban.
More celebrity praise as Kleenex is a winner at the Marketing Week Engage Awards
Submitted by Ian McKee on 25-05-2011
The MHP Brand team were cracking open the champagne last night at the Marketing Week Engage Awards, as we celebrated a great win for our client Kleenex who took the top prize in the FMCG category for our work with them on the launch of Kleenex Ultra Soft.
One day getting the 8.10 to Kettering may be as easy as flying to New York
Submitted by Nick Laitner on 12-04-2011
I went to a meeting in Kettering yesterday with three colleagues. While the journey was as easy as ever (well done East Midlands Trains), we spent a surprising amount of the journey bemoaning an antiquated rail ticketing system that that turns four return tickets from London to Kettering into 13 seemingly identical pieces of paper.
Itsu not that hard to get customer service right
Submitted by Deborah Hitchcock on 29-03-2011
Customer service you say? Aren’t you a PR agency? But as anyone who has ever spent time in house will tell you, the two are not mutually exclusive. Whilst bad customer service can destroy a reputation, good customer service has the power to take brands into that much coveted ‘best loved brands’ arena allowing PR to focus on positive audience engagement rather than fire-fighting.
A fashionable debate
Submitted by MHP on 24-03-2011
Yesterday evening, MHP played host to the Luxury Marketing Council Europe, a collaborative organisation representing more than 875 major luxury goods and services companies worldwide.
The big product placement question
Submitted by Anna Wicks on 11-03-2011
So the last few weeks were potentially going to mark a significant step change for the industry thanks to the amended Ofcom regulation around product placement.
Green labels
Submitted by Ryan Lewis on 03-02-2011
Eco- labels. Have you ever seen them? Perhaps on a new fridge, or a tin of Tuna, or a Timberland shoe box? Environmental labelling has increased in the last few years but do companies even know what to say? Yesterday DEFRA released their updated guidance document - the Green Claims Guidance report.