Brand PR
Achieving consumer cut through in a summer of sport and royalty
Submitted by Rachael Sansom on 10-05-2012
The fast approaching celebratory summer of British sport and royalty presents a number of challenges for consumer brand PR. If you’re going to be part of the Jubilee, how do you stand out from the countless other brands latching themselves onto the occasion?
A basic formula for a successful PR grad interview
Submitted by Jo Slatem on 13-03-2012
I’ve just been through a week of grad interviews and am now out the other side… feeling a mixture of pride, excitement and bewilderment.
You hear every day how hard it is for graduates to get jobs and you see it too when you’re interviewing… grads from three years ago, desperate to get off the paid internship schemes and get cracking with their careers.
Is Twitter turning into a brand PR no go area?
Submitted by Ian McKee on 26-01-2012
It has not been a great couple of weeks for brands on Twitter.
UK Riots, Peter Crouch and some brilliant Engine initiatives
Submitted by Ian McKee on 17-08-2011
A great little stunt by Tottenham Hotspur yesterday, sending Crouchy down to get his hair done by riot stricken 89 year old barber Aaron Biber. Nice to see the club supporting the local area at this time and contribute to some of the good will that’s followed events last week.
Our radio rocks
Submitted by Deborah Hitchcock on 04-08-2011
Today’s RAJAR figures show something of a radio revival: Almost 92% of the nation now tune in on a weekly basis, with Radio 4 leading the charge in terms of growing listener numbers.
Hugh Laurie: because he's worth it?
Submitted by Gemma Irvine on 07-07-2011
So how does the guy who played foppish Prince George in Blackadder go on to be the face of cosmetics giant L’Oreal? Following in the footsteps of Gerard Butler, Matthew Fox and Patrick Dempsey, this week it was announced that Hugh Laurie is to front the latest L’Oreal campaign. Hugh Laurie?
Has Google+ just made it even harder for brands to enter the filter bubble?
Submitted by Ian McKee on 06-07-2011
The internet has revolutionised modes of discovery. I know I was excited the first time I used music recommendation service Last.fm – a constant feed of new music fed to me, based on the music I already knew I liked. However, the excitement didn’t last, though it may have been expanding the list of artists I listened too, it was narrowing the different kinds of music I made time for.
Is the end in sight for Facebook?
Submitted by Pippa Mass on 27-06-2011
There has been a lot of speculation recently about whether the era of Facebook is coming to an end. Apparently 100,000 UK users ditched the site last month and 6m users in the US.
Orange get festival fever
Submitted by Amy Hutchings on 21-06-2011
True to form, the British festival season starts with rain, rain and more rain.
As music fans don their wellies to head to Glastonbury this weekend, there will be one festival survival item they’d be mad to miss, with the launch of the new T-shirt mobile chargers from Orange.
Ambush marketing and other hazards for brands during the London 2012 Olympics
Submitted by Gemma Young on 20-06-2011
The tension is mounting, Olympic tickets are being snapped up left right and centre (a whole £46 has been deducted from my bank balance!) and media interest in the biggest sporting event our country has hosted is growing by the day.