Hats off when a brand gets its communications just right. And so hats (maybe 3400 crisp white ones) off to our friends at Honda for their latest campaign to celebrate the re-opening of their Swindon factory.
Stylish above-the-line execution, integrated PR reaching consumers and business and (I presume, although I am hardly the audience for this one) internal communications that lets all Honda’s employees feel proud of the brand.
But more than that, it’s a brilliant example of a whole approach and message that lets this most Japanese of high technology brands come across as…about as English as could any brand could possibly be. One of us…plucky…tongue-in-cheek…full of the sense of humour that we Brits love and so many of the rest of the world find a little mystifying.
Well done Honda, the cars ain’t bad, but the lessons for communicators are even better.