Less porn and more family history than you might expect. That’s the answer from the latest Nielsen data on UK internet usage.
Looking at the most popular online sectors in September, the top ten are:
For those interested in corporate communications, it’s numbers 1-3 that are indeed the most important to think about. What they say is, ‘people like playing games, using social networks and sending each other lots of emails’. However, look at many public relations plans, especially in the corporate sector, and social networks are often just a glitter of modernity sprinkled on a traditional approach; games are thought childish and irrelevant and email? Doesn’t even get a mention.
Yet there’s a big clue in the name public relations. It’s what the public does that matters and it is the public’s preferences that need to be catered for.