A great little stunt by Tottenham Hotspur yesterday, sending Crouchy down to get his hair done by riot stricken 89 year old barber Aaron Biber. Nice to see the club supporting the local area at this time and contribute to some of the good will that’s followed events last week. Shame their football isn’t as good as their PR (and when are they going to give in and just let us have Modric?).
It’s not the only heart warming story to come out of the riots, and we’ve been especially proud to see a couple of them come from fellow Engine companies.
One of our sister agencies, direct marketing specialists Partners Andrews Aldridge, are behind the fantastic #delootlondon campaign. They’ve created a site with an integrated map showing all the shops hit in the riots, encouraging people to spend their money there in order to get these independent business back up and running. They’re encouraging people to get involved via the Twitter feed, hashtag and on Facebook. Check out www.delootlondon.co.uk and make sure you start using these local businesses where you can.
Our mates over at Engine social media agency Jam are also using social media to spread some good will. Their idea, Be the Change, brings together the ways you can help, whilst showing how the both good and the bad messages spread through social media. They’ve created an infographic showing this, and are hoping to make another one demonstrating just how positivity has spread online.
Cross posted from Brand at MHP.