Submitted by Ian McKee on 25-05-2011

The MHP Brand team were cracking open the champagne last night at the Marketing Week Engage Awards, as we celebrated a great win for our client Kleenex who took the top prize in the FMCG category for our work with them on the launch of Kleenex Ultra Soft.
 
The ‘Feel Me, I’m Gorgeous’ campaign was PR led, with sampling and experiential components. We put Lisa Snowdon in a dress made of tissues designed by Ben De Lisi to demonstrate the softness of the product, achieving high impact consumer coverage in the likes of The Sun and The Daily Mail.
 
Having received the accolade of praise from Tim Westwood this week, last night host Chris Evans was applauding us, lauding the campaign’s creative approach and delivery of real business impact, which is what saw it beating off stiff competition from the likes of Marmite and Carlsberg. Two huge radio personalities bigging up MHP in the space of one week!
 
You can read more about the campaign and all of the other winners and finalists here.