MHP Communications: 2017 Look Ahead

It’s the time of year for making predictions. How many who made forecasts for 2016 would have called the EU referendum result, the US election, not to mention Leicester City’s shock Premier League triumph? Our consultants at MHP have a wealth of knowledge of differing sectors and we’ve asked them to look into the future.

 

For the first time, this year we have also produced a podcast as a companion to the website. You can stream it or download it from here for your listening pleasure – it has to be preferable to yet another blast of Mistletoe and Wine.

 

Look Ahead 2017 chapter heads 1 Politics

Nick Laitner, Corporate Affairs

Nick Laitner, Corporate Affairs

You’ll win no prizes for predicting that politics in 2017 will be dominated by uncertainty. But this uncertainty points to a deeper political trend, of ungovernability. In the UK, real questions persist over quite how Theresa May and her Government will actually be able to run the country next year…

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Look Ahead 2017 chapter heads 2 Infrastructure

Tom Wadsworth, Corporate Affairs

Tom Wadsworth, Corporate Affairs

We could be about to enter a golden age for infrastructure. While the pipeline of committed projects remains a concern, and there are tensions between consumer prices and investment, Trump’s election shows infrastructure can still be popular…

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Look Ahead 2017 chapter heads 3 Food and Drink

James Gurling Managing Director, Corporate Affairs

James Gurling,
Corporate Affairs

In 2017 the communications challenge for retailers, manufacturers and producers will be to acclimatise their customers to ever increasing prices after a sustained period of low and reducing prices, without losing their loyalty…

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Look Ahead 2017 chapter heads 4 City & Markets

Tim Rowntree, Managing Director, Financial

Tim Rowntree,
Financial

Even Roald Dahl may have struggled to come up with a more unexpected storyline for 2016. It was a year of surprises and one that pollsters would like to forget. Bookmaker Paddy Power was so sure about the US Election result, that it paid out $1 million early to punters who backed Hillary Clinton…

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Look Ahead 2017 chapter heads 5 Technology

Reg Hoare, Financial

Reg Hoare, Financial

Every new year technology brings new innovations, new start-ups and inevitably new buzzwords and acronyms.  Technology continues to be a major focus of investment and we will hear much more of fintech, robo-advice, ad-tech, nanotechnology, driverless cars as well as wonder products such as quantum dots and graphene. The Cloud seems rather old hat in comparison…
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Look Ahead 2017 chapter heads 6 Retail

Simon Hockridge, Financial

Simon Hockridge,
Financial

Many retailers will be pleased to see the back of 2016 given it has been a tough one for the sector, not least due to the unseasonal weather that has particularly affected fashion companies, hitting sales and profits…

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Look Ahead 2017 chapter heads 7 Industrials

Jamie Ricketts, Financial

Jamie Ricketts,
Financial

UK industrials firms are “Jacks in the land of Giants”, in the words of a leading research analyst.  What does that mean?  The US and mainland Europe has dominant manufacturing conglomerates, like Siemens and Emerson.  The UK doesn’t – it has focused, “key enablers” who tend to have those major conglomerates as well as SMEs, governments as customers. Does the weak pound mean they are vulnerable to bid interest in 2017…?

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Look Ahead 2017 chapter heads 8 Health

Rachel Rowson, Head of Health

Rachel Rowson,
Health

One of the best ways of communicating with a broad range of people is by using emotion and telling the stories we all relate to. In healthcare, issues and content can often be complex, so creating a simple and compelling message using story-telling techniques will remain an important trend in 2017…

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Look Ahead 2017 chapter heads 9 Elections

Michael Dowsett, Corporate Affairs

Michael Dowsett,
Corporate Affairs

After a tumultuous 2016, political watchers across the world are increasingly asking: where next for the upsurge in populism across the developed world? Following Brexit and the election of Donald Trump, there are a number of elections in 2017 which have the potential to upset established parties across Europe…

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Look Ahead 2017 chapter heads 10 Consumer PR

Deborah Villiers, Director, Brand

Deborah Villiers,
Brand

Campaigns that build brand awareness are all well and good, but campaigns that also chime with something an audience really cares about add an extra dimension and really engage audiences by getting them to participate…

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Look Ahead 2017 chapter heads 11 Media

Adam Batstone, Corporate Affairs

Adam Batstone,
Corporate Affairs

The inexorable rise in the power of social media and growing dominance of mobile devices are certain to continue as big themes in 2017. While newspaper sales keep dwindling, expect to see more innovation around paying for premium content…

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Look Ahead 2017 chapter heads 12 Construction

James White, Financial

James White,
Financial

2016 was a mixed year; big decisions came on Hinckley and Heathrow, but Brexit uncertainty over-shadows everything and it’s therefore hard to pick out one single theme that’s likely to dominate 2017 from a sector perspective…

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Look Ahead 2017 chapter heads 14 Financial services

Barnaby Fry, Financial

Barnaby Fry,
Financial

Financial’s Barnaby Fry sets out some of the major themes which look set to dominate financial services in 2017…

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