Forget the summer stereotype. Light evenings and summer nights are good for business, especially in the communications sector. But I hear you cry, surely the media enters the silly season, the public are all watching Wimbledon, and nobody is paying any attention? Not true! Look at the media ratings and the newspaper sales.
The last few years have shown ratings hold up not just for the tennis or football, but for TV and radio news. National newspaper sales take a small dip, but magazine sales more than hold their own and some titles peak (think of all those airport magazine shoppers…)
Don’t be afraid of summer! In fact, July and August are good friends for any, even vaguely creative, PR.
Think about the summer good mood and how it can be captured with an imaginative message. Think about the photo stories that are impossible in the other ten dreary and grey months of the year. Thinks about where Brits spend time (sometimes trapped in delays…) in the summer.
The opportunities are myriad. Be imaginative and July and August can be your most productive months of the year.