Walkers and their Do Us A Flavour campaign has been a hot topic in the office for the last few weeks (yes it took us a while, to be fair we were all off crisps for January!).
Not only are we debating the best new flavours (chilli and chocolate is having ‘marmite’ moment), we’re in awe of it as a marketing initiative – it’s being executed brilliantly across all channels.
Although we entered the competition, we were gutted not to be shortlisted – and now we’re tasting and voting on all the flavours. The word of mouth alone of this campaign is massive, they’re even talking about it on mumsnet not to mention the national news pieces…