The MHP Brand team was hanging out with hotly tipped comedian Daniel Sloss yesterday, for the release of new Yahoo! Mail research revealing Britons’ online communication habits. Their findings pinpoint the UK as the European nation most obsessed by social networking with nearly 20% not even answering the call of nature without their social network for company and a further 54% checking their accounts when they hit the sack. Our client Yahoo! has labelled these Brits (and that’s most of us) who live and breathe online communication Generation 140 – we want our information fast, we want it now and we want it online.
Sloss is Yahoo!’s ambassador for Generation 140. The 20 year old comedian is one of the fastest rising stars of UK comedy, and yesterday during a marathon session of radio interviews including chats with Kerrang!, BBC Sheffield and Nottingham and Real Radio Scotland, he showed us why; he kept us laughing right up to the moment the taxi arrived to ferry us to the airport. From his kilt-wearing, station wagon driving, tattie-feeding Scottish gran who confused his status update ‘Daniel is smashed’ with being involved in a car crash, and his mum posting ‘dinner’s ready!’ alongside a photo of fish and chips on his Facebook wall (Daniel ‘likes’ this) to the story of the time he lost 300 fans when he slated a particular very popular boyband on a social networking site, and his prediction that the romantic films of the future will see Johnny Depp on the loo with his trousers round his ankles texting I ♥ u to Angelina Jolie; Daniel took us on a comedy roller coaster ride through his world – that of a young man living in Generation 140.
Look out for interviews with Daniel in upcoming issues of The Metro (60 Second Interview), Student 365 in association with Fresh Direction national student magazine, The Evening Standard and The Big Issue Scotland. I promise they’ll be a giggle.
Photo credit: Steve Ullathorne