Anyone still doubting the power of social media should take a look at the Facebook statuses of their friends and family yesterday. Ranging from “black”, “blue” to the slightly more unusual “silver” and “red – don’t judge me”, the cryptic status updates of women across the world resulted in an air of smugness amongst the female population who were ‘in’ on the joke and confusion amongst the males, who weren’t.
What was impressive about this particular campaign was the speed with which it spread. Add to that perfect timing – an estimated 50% of the UK workforce were taking advantage of a second ‘snow day’ yesterday with little else to do than watch daytime TV and update social networks with the colour of their bra – and you have a great example of the power of social media to pass on a message.
Believed to be the brainchild of a breast cancer charity, although exactly who is anyone’s guess, this simple and effective idea has winged its way around the globe in less than 48 hours. OK, it’s a stunt with no real call to action, but it spread like wildfire. Those who still dismiss social networking as a fad, or something just for the kids – wake up!